People fail to see the personal value expensive electronic devices bring into their lives
Smart Watches: The Apple Watch Takes A Time Delay
Sales of the shows connected Apple have collapsed by 63%, according to IDC, while the segment of the slip-electronic devices continues to grow, dominated by Fitbit or Xiaomi.
The Harder They Fall! According to IDC, Apple is far from won his bet with the Apple Watch , global sales reached 1.5 million units, a fall of 63.4% compared to the previous quarter. Worse, from brand to market the apple fell from 9.7 to 7.5% in the segment of "slip-on", the wearables according to English terminology, which includes watches, bracelets and trackers activity. Apple is not even on the first sector, dominated by American Fitbit, which sports bracelets are up 25.4% year on year, and by the Chinese Xiaomi occupies the second place with 19% market share, mainly in China. On the very narrow market for smartwatches or smart watches, Apple continues to lead with 46% market share, followed by Samsung (20.9%), Motorola (10.9), Huawei (4.7%) and Garmin (3 %).
Too dependent on phone
In France, according to GFK, the total market for "slip-on" experiencing double-digit growth and represents 215 million in revenue to 1.22 million units sold. " Connected the watch may suffer from excessive mobile phone overuse, admits François Klipfel, Deputy General manager at GFK France, both in its appearance connectivity (no SIM card today) than what is possible today declined from one smartphone when tomorrow the car or the house will certainly be part of the slip-on application. " Rather, the activity tracker has found its audience with 100,000 units sold during the single month of December 2015 but remains very "bobo": a purchase of two was made in Ile-de-France in 2015.
A new performance-cons
The against-performance of the Apple Watch is perhaps not anecdotal. It comes less than three weeks after the official announcement of a quarterly decline (-16%) of iPhone sales, the first since 2007. Suddenly, the Apple brand had plunged his pedestal first world capitalization, dethroned by Google.
Apple is mounted so high, with almost uninterrupted growth since 2007, a decline in sales is nothing truly catastrophic especially as the group holds reserves of some 232 billion dollars, more than enough to absorb or two sales quarters of decline. But for the first time in years, the group does not have a clearly identified growth drivers. Even if it is given the ambitions in the connected health and autonomous vehicles, Apple has so far shown nothing concrete.